Mobile app development should first start with a mobile style guide in place.
For better or worse, your mobile app presents an image of your company’s brand excellence.
And, the effort your company puts into protecting and fostering your company’s brand image should be no less when developing your mobile apps. Programmers may find they need to work closely with graphic designers, marketers, and, maybe even lawyers to provide a polished and completed product.
There are four key considerations that all mobile style guides should contain to help provide consistency: (1) a consensus user interface for navigation techniques like swipes, pinches, etc.; (2) visual placement guidelines for images, graphics, colors, menus, icons, and text boxes; (3) allowances for font usage for readability – and perhaps support for multiple localized languages, too; and (4) guidelines for the use of legal descriptions, notices, and version releases to protect your product.
And, if your app is to be supported by multiple mobile operating systems and screen sizes, then specific considerations for each system option may need to be included within your style guide.
Style guides for mobile apps may be similar in concept to other corporate style guides used for company logos and other graphical presentations. However, mobile style guides may quickly become multiple page documents to cover the various elements found in mobile apps.
If your company employs remote-based programmers, or if your company hires third-party consultants / programmers to provide custom mobile application software, then a corporate mobile style guide should be mandatory and required if your company wants to have a consistent look and feel for all of your mobile apps regardless of the original point of coding.
Continuity, consistency and creative design can all merge hand-in-hand with a bit of pre-planning. Mobile style guides are a simple and efficient way to help your company manage your mobile development efforts.