Okay, your company has strategies in place for MDM and MAM. Now what? How do you prioritize your mobile software development projects?
The best way to start a prioritization process is to examine two critical issues: (1) audience impact and (2) economic impact to your business. Let’s examine each in turn:
The broader the intended audience, the more likely the application will be immediately successful. A good place to start is with your internal audience – your employees! For example, if your HR department has determined that every employee needs to have sexual harassment training, then the app becomes a mandatory requirement. Everyone within the company needs this training regardless of job description. Next, stop and ask these delivery questions: is the best choice for this specific app development to be geared for individual training or for classroom training; can it best viewed via a mobile device, desktop, or large monitor projection; should the style be interactive or lecture; and, finally, do you have remote users that can’t be easily reached or is everyone in your office location? The answers will help point you in the right direction for your company.
Economic impact implies that the use of an app may result in some type of financial gain. If, for example, you discover that purchase order requisitions are not being approved in a time manner because of executive travels and there is a back log of orders, then there is a definite issue that potentially impacts your bottom line. It may make sense to build a mobile app for traveling executives who can approve orders from anywhere. This app may be geared for on a chosen few within the company, but the financial impact may be very serious for the financial health of everyone at your company.